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Question 1 of 12
1. Question
Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)
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Question 2 of 12
2. Question
Match each Search Audience solution with the benefit that it can bring to your campaigns.
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- Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status.
- Drive consideration among people who are actively researching the products or services you offer.
- Upload your customer data into Google Ads and connect with these audiences.
- Reach people who visited your website in the past.
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Detailed Demographics
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In-Market Audiences
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Customer Match
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Remarketing Lists for Search Ads
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Question 3 of 12
3. Question
What’s a best practice for using ad extensions?
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Question 4 of 12
4. Question
Which ad extension is available only as a full automated ad extension?
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Question 5 of 12
5. Question
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
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Question 6 of 12
6. Question
Which recommendation is a best practice for effectively using Performance Planner?
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Question 7 of 12
7. Question
An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
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Question 8 of 12
8. Question
What’s a benefit of using the sitelink extension?
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Question 9 of 12
9. Question
A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
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Question 10 of 12
10. Question
A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?
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Question 11 of 12
11. Question
A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?
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Question 12 of 12
12. Question
Why is optimizing your ad rotation when setting up your ads recommended?
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